As a small business owner, you probably don’t have an extensive marketing budget to spend on your competitors. However, that doesn’t mean you can’t learn from them through. In fact, doing some basic competitive research can help you improve your own approach and boost sales. Here are some tips from marketing company staff for conducting this type of research:
Keyword research is an important part of any digital marketing strategy. It helps you find relevant keywords and then understand what your customers want.
Paid keyword research tools
Paid keyword research tools can be a great way to get a more detailed look at your competition.
If you’re not familiar with paid keyword research tools, it’s important to know how they work and how to use them effectively.
Paid keyword tools are generally more comprehensive than free ones because the software developers behind them have the resources needed to collect information from data sources like Google AdWords or Bing Ads, which means they have access to more data than what’s publicly available in organic search engines like Yahoo! and Bing (or Google).
These paid resources will also allow you to export all of the data that they collect into one easy-to-read report with charts and graphs so that you don’t miss anything important while analyzing your competitors’ online efforts. The downside of using these paid services is that they tend be costly; however, there are ways around this cost barrier if desired (more on this later).
Competitor link profiles
- Link building is a great way to improve your ranking, but it takes time.
- You can do link building for free or at a low cost. Both of these options are good for beginners who don’t have much money to spend on link building.
- You can also pay big bucks and hire an agency that will do all the work for you!
Competitor social media
Now that you know who your competitors are and what they’re doing, it’s time to take a look at their social media channels. You want to see how they interact with customers, what kinds of posts they’re putting out, how often those posts come out and the overall tone of their brand. If you reverse-engineer their strategy for posting on social media then you can use that information to better understand how your own brand should be represented on these platforms as well.
Competitor most visited pages/Analytics
- You can find out what pages people are and are not visiting and why they are not visiting those pages.
- You can also find out how people found those pages, which is helpful for understanding the types of content that resonate with your audience and how to create more (or improve existing) content in similar formats.
To do effective competitive research you have to look at a wide range of factors, and they can help you improve your approach.
To do effective competitive research, you have to look at a wide range of factors. The more you know about your competitors, the better you can target your audience and adapt your content marketing strategy accordingly. The following are some of the ways that you can gather this information:
- Use keyword research tools like SEMrush and Ahrefs to learn which keywords they’re ranking for in Google. Then use Buzzsumo’s Content Analyzer tool to find out what type of content they’ve been sharing on social media.
- Monitor their website traffic with Google Analytics or similar services (such as HubSpot’s COS). See how many visitors they get each month—and where those visits come from—to see if there’s anything particularly interesting happening on their site.
- Follow them on Twitter using Topsy or another competitor-tracking tool so that you can see which topics are most popular among people who follow them closely enough to share links through retweets or favorites (this will help identify topics worth covering in future posts).
As you can see, there are a lot of different ways to do competitive research online. But at the end of the day what matters most is that you know what your competitors are doing and how they are performing in search so that you can stay on top of things. By using these tools, you’ll have all the information needed to make smart decisions about SEO strategy, content creation and more!