In today’s digital age, marketing is constantly evolving and changing, and video has become a vital part of a marketing and social media strategy. According to a report by Wyzowl, 85% of businesses use video as a marketing tool, and 99% of those who do, plan to continue using it. In this blog, we’ll explore why creating video content for marketing is so important and how it can help you reach your audience and benefit your business.
Increases Engagement
Video is a great tool to up your engagement across your social media platforms. Videos are more engaging and can hold the viewer’s attention for longer than a static image, increasing the likelihood that they will engage with your brand.
Builds Trust
Video can be used to build trust with your customers! This can be applied to social media or in other applications like your website or a lobby video. Using videos to show your product or services or showing behind the scenes of your team shows the customer the value of your work but also builds community and trust.
Boosts your SEO
Video content can also boost your website’s search engine optimization (SEO) by increasing the time visitors spend on your website. When visitors to your website spend longer amounts of time engaging with your site, search engines view that as an indicator of quality content and will rank your site higher in search results.
Enhances Brand Awareness
Promoting your brand and increasing brand awareness is a top priority in marketing, and videography can help you reach your marketing goals. Videos are visually appealing and memorable while showcasing your brand’s unique message and services.
Increases Conversions
Finally, videography can increase your conversion rate by giving consumers the information they need to complete their purchase or book that first appointment. Video content better explains services by showing examples of how your product works or why it is different. Video if paired with a great call to action, can be the motivating action behind a conversion. Try ending your video with a specific and time-sensitive call to action, for example, “Call now to get your A/C serviced with us before the hot days of summer roll in!”
In conclusion, videography is the icing on the cake for your marketing strategy! It provides visuals that support your branding, builds community, boost engagement, improve SEO, and can bump your conversions. Need professional videography services? Our team is here to help! Contact us today and see how we can provide top-notch videography services for your business.