Leveraging Video Content for Better Engagement

MK Marketing | Videography | Behind The Scenes

When words and pictures aren’t enough, you can leverage video marketing to help your audience better understand your product.

They say a picture is worth a thousand words, but what about a video? A video is 24 frames (still photos) per second. That is over 2400 words! Now, put your voice behind the frame, explaining your product, or better yet, you can record your product in action. Your video content just made a connection with your audience. 

|Key Takeaway: 61.4% of the world’s population uses social media. 

     78% of those consumers watch videos. 

Video marketing not only helps you connect with your audience, but it is cost-effective and builds your brand faster. Because of its global reach, you can build your brand beyond the limits of your state or country. That alone improves your website traffic as well as increases the return on your investment.

In this article, we will discuss the value of video marketing and how you can utilize it to connect with your audience.

Table of Contents:

Authentic Video Content Matters

Leveraging your video marketing starts with authenticity. 

Staged content is out, and human emotion is in. Social media users are tired of fake content produced only for likes and views. They are hungry for raw, authentic content they can personally connect with. Establishing a relationship with your audience builds trust and credibility, which is the secret sauce to brand authenticity. Not only will users relate to what you are selling, but connecting with them will make them feel valued. 

This is only one of the keys to having return customers.

Types of Video Marketing

Now that you understand the importance of authenticity, integrating it into your video marketing strategy should be a more straightforward process. Whether you post your video content to social media or your business website, there are various types of effective video marketing, each unique to the message you wish to convey.

Product Video

Product Video | MK Marketing | Stuart Florida

This is the spotlight video. You are showcasing your baby, and you can be creative with it, incorporating animation and enthusiastic narration all the while highlighting the values of your product or service. In your product videos, expressing your mission and values openly to your audience can establish a genuine connection as well as make an impact on their buying decision.

Tutorial Videos

If you have a great product that may need to be pieced together, chances are there that one person who doesn’t have the patience for reading instructions, or simply needs a visual to help them. Studies have shown that 65% of users are visual learners. Providing your audience with a tutorial video not only gives them a quicker understanding of your product, but it gives transparency between the company and the consumer.

How To Make The Best Birthday Cake 

The tutorial video above reached over half a million views.

User-Generated Content

It’s no secret that you want your product to sell, and when someone shares their positive experience without being prompted, this builds your brand’s authenticity and trust with consumers. This type of content includes testimonials about your company, videos of your products in use, live product reviews, unboxing, and case studies that shine a positive light on your product.

Example:

Short-form Video

In today’s fast-paced digital world, short-form video is king. You only have that first three seconds to hook your audience. Short-form videos are a great way to highlight your product or service within a 30-second time frame. 

Live Streams

Contrary to some people’s belief, live videos are not dead. Live question-and-answer videos are a great way to engage with your audience and answer questions directly. This also gives your audience a glimpse into your company, which allows them to see behind the scenes. Live Streams are great for live webinars, giveaways, events, or product launches. 

Behind the Scenes

This is where you can show the humans behind the lens, the brains behind the storm. Showing raw footage of your team working behind the scenes on a product displays their genuine support for your brand and business.


Optimizing Your Video For Different Digital Platforms

Know Your Audience

Before posting your video content to Instagram, ask yourself if your ad will reach your target. Who are you trying to reach? Who do you want to inspire? What does your target audience care about? More than half of Instagram users are under 34 years old and they are male. Will your videos resonate with them? Knowing your audience will also help you refine your keywords, tailoring them to the crowd you want to reach.

Video Length

Consider how long your video is. Are you sharing a tutorial? Is it just a snippet highlighting your product or service’s best feature? A tutorial is generally long while a product/service highlight is short and sweet. A long video will work best on platforms such as YouTube or Facebook, but a short-form video is great for Instagram.

Short – (less than 60 seconds) Instagram or Facebook reels.

Long – Youtube or brand website

If you want longer videos featured on Facebook, consider making them into a series. 

Make Your Video Mobile Friendly

Did you know that 77% of users view video content on a mobile device?

If you want your video to be optimized for mobile viewing, you need a great hook. Those first three seconds matter when it comes to grabbing your audience’s attention. Your video should be sixty seconds or less, which is faster than a tutorial, but with quick transitions. Short and sweet will help keep your viewers hooked. 

Also, unless you are posting specifically to your website or YouTube, your video should always be vertical. The platform you post your video on will determine the best aspect ratio to format your video. 

Make Your Video Accessible

Some users have impaired hearing, and some have bad eyesight.

Thankfully, there are features available that can help those hard of hearing still enjoy your content. You can add captions to your video, or you can even include text inside your video. To help those with bad eyesight, you can incorporate large text and high-contrast colors.


Sharing is Caring

Sharing is one of the fastest ways your videos can increase brand awareness. Customers will buy from brands they trust, and your content is being endorsed with each share. With a global reach, not only will your shared videos increase branding, but it will also increase the likelihood of conversion rates. With videos optimized for various digital platforms, you can leverage your video marketing to resonate personally with your audience authentically.

🦋At MK Marketing we are committed to providing personalized service to every client we work with, taking the time to understand each client’s unique needs and goals. With our team of marketing specialists, we can both produce and develop a customized video marketing strategy to help you achieve brand awareness and business growth.

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