Organic vs Paid Growth on Social Media

Organic Vs. Paid Social Media Growth

In today’s world, there’s a huge spotlight on using social media to build your brand awareness, provide customer service, generate leads, connect and engage with your target audience, advertise your products or services, track your company performance, and more. The great thing about social media is its numerous platforms to choose from like Facebook, Instagram, Pinterest, LinkedIn, YouTube, Twitter, etc. Although similar, they all differ in some aspects which makes it crucial that you are marketing on the correct platforms that will best suit your business.

When beginning to build your brand, establishing your social media presence is important for the growth of your business. You want to first outline your social media strategy, media goals, and target audience. Who are you trying to target to identify with your brand? Social media influx to your page can occur either organically or by purchasing it. Both organic and inorganic growth can lead to successful businesses, however, they aren’t necessarily equal. 

What is Organic Growth?

Organic growth is your company’s infrastructure. It involves the traction to your page, interest in your content, your exposure, and networking happens naturally. Ideally, this natural growth is composed of an audience that is searching for the product or service your company is offering. They’ll become invested in your content; thus creating a connection to your brand making them loyal customers & spreading positive word of mouth about your company. With organic growth, there is zero outside influence directing audiences to your page in which there may be less of a chance of establishing meaningful connections. Some tips to drive your organic social media growth are:

  • Target the right audience
  • Market on channels that best accompany your business
  • Post content frequently
  • Track analytics to post at appropriate times for your audience
  • Be active amongst social communities
  • Use relevant hashtags in every post
  • Create relevant content that encourages engagement

Building a social media presence with organic growth will solidify your company’s strong foundation that will help sustain your business in the long run.

What is Paid Growth?

Unlike organic growth, paid growth refers to the paid, boosted, or sponsored ads that often require money to gain attention to your product or service. As users have increased the amount of time they spend on social media sites, users have become more accustomed to the ads that are being delivered to them. According to eMarketer, social media ad spending has increased since 2019.

 

Paid Growth through social media is more cost effective than, say, running an ad on tv, and gets your advertisement right in front of your audience. Promotions on social media allow businesses to generate leads and drive conversions, raise brand awareness, reach a broader audience, attract new followers, and promote new services, deals and events. Make sure that before you run a paid ad on social media you follow these tips:

  • Research your target audience to ensure you are targeting the right profiles on the right social media sites
  • Increase the quality of your content
  • Check ad analytics to ensure that you are optimizing your ad performance
  • Keep your ad short and sweet

 

 

 

For any business social media is a key component to marketing their goods or services effectively. Organic and Paid social media growth both have their pros and cons, and while both strategies have different results, they both provide the opportunity to gain new customers and followers, and promote quality content. With the consistent evolution of social media marketing in 2021, utilizing both to your advantage can be beneficial to the overall growth and success of your business. It’s all about discovering which strategy works best for your unique business.

    LEARN MORE ABOUT HOW WE CAN HELP YOU.

    10 + 14 =

    Read More from Mk Marketing…

    How to Create Local Brand Awareness

    As a small business owner, creating brand awareness is essential to attracting new customers and retaining existing ones. By focusing on local marketing strategies, you can increase your brand visibility and credibility within your community. In this article, we will...

    How to Use Instagram Reels to Market Your Company

    Instagram is a great way to market your company, and it has more and more features that your business can benefit from. In 2023 Reels are taking the spotlight and are a unique way to engage with your audience that stands out from the crowd. We'll show you how creating...

    Print, print, repeat!

    Quality printed promotional materials are essential for your business, especially with the new year on the horizon. Think of these products like portable billboards; there is unlimited opportunity for people to view and interact with them. From brochures and business...

    How to Do Competitive Research Online

    As a small business owner, you probably don't have an extensive marketing budget to spend on your competitors. However, that doesn't mean you can't learn from them through. In fact, doing some basic competitive research can help you improve your own approach and boost...

    Why focus on Social Media Marketing?

    Introduction Social media marketing is a great way to reach and engage your audience. It can help you reach more people and build your brand. There are lots of advantages to using social media, including: Your audience is already there It’s important to remember that...

    What is Google My Business?

     Introduction If you own a business, you should spend five minutes now to make sure that the information in this listing is correct. This is what your customers will see when they search for you on Google Maps or Google Search. Google My Business is a free and...

    What are local directories and why are they important?

    Introduction When it comes to local SEO, there’s one factor you might be overlooking: local directories. Just like the Yellow Pages once did for print, local directories make it easy for people to find businesses in their area. However, unlike the Yellow Pages, these...

    What Makes a Great Marketing Company?

    Introduction Finding the Marketing Company that fits best with your business can be a tough path to navigate these days. It can be tough to know which ones offer the best service, so here are some things to look for when choosing one. Is Their Approach Relatable? A...

    What is Digital Marketing?

    Introduction With the increasing prevalence of technology, digital marketing is becoming more and more important. Businesses can not only market their products through online platforms, but they can also use digital tools to communicate with customers and grab their...

    Email Marketing Campaigns To Improve Your Business: What To Know

    Email Marketing directly connects you with your target audience via mass emails to inform, educate, or sell certain products or services. As a result, new leads are generated, and current client relationships are boosted, making email marketing an effective strategy...