Print, print, repeat!

Quality printed promotional materials are essential for your business, especially with the new year on the horizon. Think of these products like portable billboards; there is unlimited opportunity for people to view and interact with them. From brochures and business cards to wearable items like T-shirts and tote bags, well-designed promotional materials can increase your business reach and brand recognition.

Why should I get promotional products?

-85% of people did business with the advertiser after receiving a promotional product. (Sageworld.com)

– Adding a promotional product to your marketing plan increases the effectiveness of other marketing by up to 44%. (Sageworld.com)

-3 out of 4 people would likely switch brands if they received a promotional product from a brand with whom they had previously not done business. (2021 Consumer Study, PPAI Research)

-86.5% of people agree that receiving a promotional product is a good way to learn about new businesses in the area. (2021 Consumer Study, PPAI Research)

Let’s get started.

When choosing promotional products for your business, it is easy to get overwhelmed. There are so many options to choose from, and you want to select the right products that will have an impact. We recommend starting by choosing two to three items that will boost your business presence and reach your target audience. Products like business cards, brochures, and booklets are good candidates for this first round of promotional print materials. Once you have those down, you can incorporate more items that tie into your marketing plan or upcoming special events. For example, if you have a new store opening, custom tote bags are a great option that will make an impression and will be reused again and again. Or perhaps you are attending an industry convention. Pens and stickers are a popular and portable item for conventions. Last but certainly not least, you will want to have a healthy array of printed promotional items. It is best to add to and update your products throughout the year to keep things fresh. With the new year coming up, now is the perfect time to evaluate your current promotional materials and shake things up!

Time to Design.

A well-designed promotional product can speak volumes about your business. Contrarily, a poorly designed, blurry, or unclear one can do more harm than good. These products reflect your business and are often the first impression a customer will have. Therefore, you want them to be visually pleasing and fit your company’s branding. How do you achieve a well-designed product? Following your branding guidelines, following design principles, and selecting quality materials during the printing process is the foundation of a quality printed product. Pro-tip, communicate with your printer! They are a valuable resource to guarantee you send the correct file type and that the product you get will meet your expectations.

Use the Pros.

As a business owner, you wear many hats on a day-to-day basis and you may not have the time to plan, design, and get the promotional products you need. That is where we come in! MK Marketing can fulfill all of your printed promotional material needs. Our team of experienced graphic design and marketing professionals can work with you to plan, design, and order all your custom-printed products. No need to worry about file types, designing, or writing the advertising content; we handle all that for you!

Conclusion

Now you are ready to jump into the promotional product world! No matter how big or small the product is, it can make a big difference in your marketing efforts. Our experienced marketing and design team is here for all your promotional product needs. Contact our MK Marketing team at (772) 362-9500 or at info@mkmarketing.biz for more information.

Read More from Mk Marketing…

5 Types of Copywriting Every Business Needs 

Copywriting, or copy (as the pros like to call it), is the written content about your company’s services or products. It is used to magnify brand awareness, drive traffic to your website (or storefront), and convert consumer interests into sales.

Leveraging Video Content for Better Engagement

Video marketing not only helps you connect with your audience, but it is cost-effective and builds your brand faster. Because of its global reach, you can build your brand beyond the limits of your state or country. That alone improves your website traffic as well as increases the return on your investment.

Crafting Your Digital Presence: Our Top Five Social Media Tips

Social media has grown to be a large part of marketing and is a great way to build a community around your brand and grow businesses. From the classic platforms like Facebook, Instagram, and Twitter (Now X) to the newer ones like TikTok and Threads, social media...

The Ultimate Guide to Maximizing Your Ad Spend in 2024

At MK Marketing, we strive to help companies not only build their brand but also minimize ad waste. In this article, we are going to discuss 5 common causes of ad wastes and 5 techniques your business can use to maximize the return on your marketing. 

Marketing and Advertising: Your Business Essentials

If you developed an amazing product that you want to sell, chances are you want the world to know about it. This is why having marketing and advertising is crucial for your business to succeed.

The Power of Branding Photography

Branding photography is essential for every business! As the phrase goes, a photo is worth a thousand words; what do your company's photos say about your business? High-quality images that align with your business tell your potential customers what your business is...

You’ve Got Mail! Unveiling the Importance of Email Marketing

Even in 2023, email marketing is one of the most powerful marketing tools when used the right way. Since the inception of email in 1971, it has stood the test of time and grown as a valuable marketing tool. Keep reading to learn how to maximize your email marketing...

How To Choose the Right Brand Colors To Wow Your Audience!

Color is one of the most important pillars of design, which can influence a customer's perception of a brand. This applies to website design, logo design, company branding, product packaging, interior design, and more. Understanding why this is and how to choose...

The Power of Influencer Marketing

In 2023 reaching your audience is more challenging as competition for attention in the marketing space is at an all-time high.  Enter influencer marketing—a powerful strategy that has helps brands reach their audience more effectively and build stronger brand trust....

How Videography Can Elevate Your Marketing Strategy

In today's digital age, marketing is constantly evolving and changing, and video has become a vital part of a marketing and social media strategy. According to a report by Wyzowl, 85% of businesses use video as a marketing tool, and 99% of those who do, plan to...