Quality printed promotional materials are essential for your business, especially with the new year on the horizon. Think of these products like portable billboards; there is unlimited opportunity for people to view and interact with them. From brochures and business cards to wearable items like T-shirts and tote bags, well-designed promotional materials can increase your business reach and brand recognition.
Why should I get promotional products?
-85% of people did business with the advertiser after receiving a promotional product. (Sageworld.com)
– Adding a promotional product to your marketing plan increases the effectiveness of other marketing by up to 44%. (Sageworld.com)
-3 out of 4 people would likely switch brands if they received a promotional product from a brand with whom they had previously not done business. (2021 Consumer Study, PPAI Research)
-86.5% of people agree that receiving a promotional product is a good way to learn about new businesses in the area. (2021 Consumer Study, PPAI Research)
Let’s get started.
When choosing promotional products for your business, it is easy to get overwhelmed. There are so many options to choose from, and you want to select the right products that will have an impact. We recommend starting by choosing two to three items that will boost your business presence and reach your target audience. Products like business cards, brochures, and booklets are good candidates for this first round of promotional print materials. Once you have those down, you can incorporate more items that tie into your marketing plan or upcoming special events. For example, if you have a new store opening, custom tote bags are a great option that will make an impression and will be reused again and again. Or perhaps you are attending an industry convention. Pens and stickers are a popular and portable item for conventions. Last but certainly not least, you will want to have a healthy array of printed promotional items. It is best to add to and update your products throughout the year to keep things fresh. With the new year coming up, now is the perfect time to evaluate your current promotional materials and shake things up!
Time to Design.
A well-designed promotional product can speak volumes about your business. Contrarily, a poorly designed, blurry, or unclear one can do more harm than good. These products reflect your business and are often the first impression a customer will have. Therefore, you want them to be visually pleasing and fit your company’s branding. How do you achieve a well-designed product? Following your branding guidelines, following design principles, and selecting quality materials during the printing process is the foundation of a quality printed product. Pro-tip, communicate with your printer! They are a valuable resource to guarantee you send the correct file type and that the product you get will meet your expectations.
Use the Pros.
As a business owner, you wear many hats on a day-to-day basis and you may not have the time to plan, design, and get the promotional products you need. That is where we come in! MK Marketing can fulfill all of your printed promotional material needs. Our team of experienced graphic design and marketing professionals can work with you to plan, design, and order all your custom-printed products. No need to worry about file types, designing, or writing the advertising content; we handle all that for you!
Conclusion
Now you are ready to jump into the promotional product world! No matter how big or small the product is, it can make a big difference in your marketing efforts. Our experienced marketing and design team is here for all your promotional product needs. Contact our MK Marketing team at (772) 362-9500 or at info@mkmarketing.biz for more information.