Having great SEO is a critical part of your marketing plan so you can reach your target audience and stand out from your competitors. However, as a small business owner, the topic of SEO can be overwhelming and confusing, but in this article, we will break it down and show you how to make your SEO shine!
What is SEO?
SEO is your best friend! It stands for Search Engine Optimization and is the process of optimizing website content, structure, and backlinks in order to improve visibility and ranking on search engines. If you have good SEO, the likelihood of your business showing up as one of the top hits on a search engine is much higher, but if you have bad SEO, your company can be buried under your competitor’s listings. Think about the last time you searched for a service like a plumber or A/C company and ended up contacting the first company on the search results; that is the power of SEO!
SEO Strategy Tips:
Conduct Keyword Research
The first thing to do when planning the SEO strategy for your business is keyword research. Try to step into your customer’s minds and think about what search phrases they would be searching for. In addition, you can look at similar businesses in your area and see what keywords they are using. From this research, make a list of the top keywords you want to target.
Optimize Your Website
Now that you have your list of keywords, it’s time to put them to use! Use your keywords through your web pages and make sure that your website is created so that search engines can easily search and crawl the pages for the keywords. To do this, ensure you have descriptive page names, add meta descriptions, and include alt text for images featured on your website.
Create Quality Content
Now that your website is optimized and searchable, you will want to create quality content that speaks to your audience. This content could be a blog, infographics, informational videos, or anything that will attract and provide value to your potential clientele. Creating this content not only benefits your SEO and increases your chance of ranking higher on search engines but also creates industry authority and a sense of trust with the client.
Build High-Quality Backlinks
Another essential component of SEO is utilizing backlinks. Backlinking is when a link on other websites leads back to your website. This practice tells search engines that your website is trusted and is an authority in your field. This practice takes a bit longer to build up but can be extremely helpful. To build backlinks, you can reach out to related websites in your industry or local area and find an opportunity for them to link back to your website.
Tracking Your Results
SEO is an ever-evolving part of your marketing plan, and it is essential to monitor and track it. The SEO analytics to watch are organic traffic numbers, bounce rate, and time spent on the site. Tracking these metrics gives you a better picture of what is working and what needs to be adjusted.
With these tips, you can plan and enact your own SEO plan for your small business! If you want to take your SEO to the next level, our team of experienced marketing professionals is here for you! Contact us today at email@example.com to learn more.